NATIONAL: '172 people killed on Irish roads so far this year': New campaign aims to reduce road fatalities

AFTER a “concerning” increase in road fatalities, a new campaign has been launched to urge road users to act responsibly and safely when using the roads.

There has been an increase in fatalities on Irish roads in 2023, a new campaign aims to encourage road users to reduce their speed and be extra cautious over the festive period.

As of 29 November 2023, there have been 172 people killed on Irish roads - 31 more than the corresponding period in 2022.

The Road Safety Authority (RSA), An Garda Síochána, and the Department of Transport and Department of Justice have launched a new road safety campaign to highlight the benefits of 30km/h speed limits in urban areas.

As the festive period approaches, they are calling on people to refrain from driving while under the influence of alcohol and illegal drugs, and they will be also targeting other road traffic offences such as mobile phone use, speeding and non-wearing of seatbelts.

This year's road safety campaign focuses on 30km/h speed limit in urban areas, a strategic initiative aimed at reducing road traffic fatalities.

Data indicates that higher speeds significantly escalate both the incidence and severity of road accidents.

If hit at 60km/h 9 out of 10 pedestrians will be killed. If hit at 50Km/h 5 out of 10 pedestrians will be killed.

But if hit at 30km/h, 9 out of 10 pedestrians will survive.

Minister of State at the Department of Transport, Jack Chambers, said: “Although we have made great strides in the past 20 years, it is clear from the current trends that we must redouble our efforts to restore the downward trend of deaths and serious injuries on our roads. We are working on multiple fronts to address this problem. My Department has published a speed limit review, containing a range of recommendations focused on ensuring that we have safe and appropriate speed limits on all classes of roads.  We are also drafting new legislation to introduce mandatory drug testing at the scene of serious incidents, amending penalty points legislation for motorists committing multiple offences, and continuing to work with An Garda Síochána to support it in its enforcement of road traffic legislation. I urge everyone to remember that responsible driving is not just a personal choice, but a responsibility we must all share. Let us make this festive season a safe one for everyone.”

Minister for Justice, Ms. Helen McEntee said: “This year, we've witnessed a concerning increase in road fatalities, highlighting the urgent need for heightened awareness and caution. I am asking all members of the public, regardless of what mode of travel they use, to work with our police force to achieve safety on our roads.”