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How ‘hyperlocal’ journalism can restore trust in the media.. The best thing about local news is that it provides people with the information they need to shape their communities; that's why local journalism is so important to our democracy. Local weekly newspapers have traditionally been the heart and soul of a community's identity and culture. It has never been more important to support the local journalism and community publishers up and down Ireland. We amplify the issues that are important to our local community readers. Our industry is facing the most profound changes in the media business, ranging from the way news is gathered and presented on print and digital; to the way it is funded. These changes threaten the viability of quality local journalism everywhere, including in our local Irish communities. The problem is that the advertising business model for newspapers no longer works the way it used to. The traditional business model that allowed local journalism to be primarily supported through advertising is quickly evaporating. The bygone days of expecting local business advertising to fund 90 percent of the cost of operating a quality local media organisation are gone. We need you—our loyal readers, who value and benefit from the professional reporting we do, to help fund a much greater share of our operations. Thank you for giving us a helping hand in to maintaining strong local journalism in Ireland.