TikTok's 'it girl' Alix Earle spotted using a product from Irish business The Smooth Company
Alix is best known on TikTok with over six million followers on social media
American influencer Alix Earle has recently showcased an Irish company's product in her latest "Get Ready With Me" TikTok in Cannes, France.
Renowned celebrity hairstylist Ross Kwan used The Smooth Company’s innovative 4-in-1 Smooth Styler Comb to perfect Alix's hair.
Alix Earle is best known on TikTok with over six million followers on social media and has been labelled TikTok's "It girl."
@alixearleWe must keep going
♬ original sound - Alix Earle
With its patented, one-of-a-kind design, the Smooth Styler has become a favorite among leading hairstylists in Ireland, the UK, the USA, and beyond.
It's a must-have in celebrity stylist kits and has been used by stars such as Millie Bobby Brown, Maya Jama, Roxie Nafousi, and Vogue Williams, among others.
This latest high-profile endorsement follows the Smooth Styler’s recent accolade as the "Highly Commended Best New Hair Tool" at this year's Marie Claire Hair Awards.
Perfect for all hair types, this multitasking marvel is a must-have for detangling, sectioning, smoothing edges, and parting.
The 4 in 1 Smooth Styler comb is available for €19.99 on www.thesmoothcompany.com along with the rest of the collection, or you can find them in Brown Thomas, Arnotts, Peter Mark Salons and Kilkenny Design.
The Smooth Company was founded by Aine Kennedy just two years ago, launching with the now viral Smooth Stick™️ which has amassed over 95 million views on TikTok and has caught the attention of top international influencers, hair stylists.
The Smooth Company aims to lead in beauty innovation, dedicated to providing cutting-edge products that redefine the standards of modern hairstyling for everyone.